The Guide to the D2C Revolution

How the Next Generation of Direct-to-Consumer Brands Can Thrive

What’s in store for the future of direct-to-consumer (D2C) brands? In this report, we explore the strategies and technologies driving the next generation of D2C businesses. This report was produced in partnership with eTail and WBR Insights.

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What is this report about?

Direct-to-consumer (D2C) brands must evolve beyond influencer marketing and internet ads to reach a more sustainable omnichannel business model. But how?

In this report, you’ll obtain benchmarking information and find out what strategies and technologies are driving the D2C industry forward.

Key findings

We surveyed 100 brand leaders across the United States and Canada and found:

  • 91% of the respondents claim their companies saw YoY D2C sales grow by 26% or more in the past year.
  • 51% respondents claim they already use customer relationship management (CRM) software.
  • 40% of the respondents claim their current technology deployment supports only a few of their D2C objectives and needs improvement.
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